What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

WordPress Plugins Offer Diversity & Flexibility

With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce platform, there’s a number of plugins worth exploring to see how they can improve your site.

WORDPRESS ECOMMERCE

WooCommerce ...
Keyword Research (or Discovery as we like to call it) is a crucial component of any digital marketing strategy. Keyword Research arms you with a set of words, phrases and topics that people use to search for your products or services on the internet. Knowing these phrases and using them on key places onsite helps toa) attract more organic traffic by becoming relevant in search results, andb) help people convert online by using targeted copy that relates to their query.We’ve ...
When your business is running an ecommerce store or even a simple company website, the last thing you need to be dealing with is server management, backing up or updating your website. Not only are these technically difficult, they are time consuming and can be expensive to fix if not done properly. The best solution is to opt for a fully managed hosting solution where your provider deals with all your server related issues, akin to purchasing a mechanical warranty with your new car. If you ...
Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards “mobile-first indexing”, where it has updated its ranking systems to primarily use the mobile version of a site’s content to rank pages (versus the desktop version as it currently does). This has been a big wake-up call for ...
WordPress Why we like it!
 In the many years we’ve been in business, our  web design and development approach has needed to progressively change to not only keep abreast of new technologies, but to make sure our clients are given the best possible solution out of all the available options. Choosing a CMS (Content Management System) is a large component of ensuring our client’s needs are met to suit their particular business requirements. As pionee...
Search Engine Marketing, or PPC (pay per click) advertising is a highly requested service from our clients, but many don’t know how it actually works or what needs to be set up for a successful campaign. Here’s a simple guide to online advertising with Google AdWords, the most popular PPC platform.

WHAT IS ADWORDS AND DOES IT ACTUALLY WORK?

What is AdWords?

Google AdWords is an advertising system that runs like an auction, where the advertiser (you), bids on particula...

Why On Page Optimisation is Important

The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s a crucial part of how well search engines will rank you, as well as how well users will interact with your site. Doing your on page optimisation well means search engines can find you for the right words, land o...
Social Media Marketing is using Social Media platforms such as Facebook or LinkedIn to promote your business. Some forms of Social Media are paid (such as Facebook Ads), and some are organic, or “naturally grown”.

USING SOCIAL MEDIA FOR BUSINESS

It’s important to consider if your business needs to be on Social Media in the first place, and if so then defining what exactly you’ll need to do the job. Ask yourself these questions to help define if, and how you might use Social Medi...
Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web design boomed, and businesses rushed to make sure their sites could be used on any device. The overall goal for Google, and site owners was to give mobile users a better search experience.