What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

 One​ ​thing​ ​we've​ ​heard​ ​from​ ​many​ ​B2B​ ​executives​ ​is​ ​that​ ​SEO​ ​strategy​ ​is​ ​far​ ​more​ ​effective​ ​for​ ​B2C companies.​ ​However,​ ​the​ ​reality​ ​is​ ​that​ ​the​ ​demands​ ​of​ ​customers​ ​have​ ​changed,​ ​and​ ​business buyers​ ​now​ ​search​ ​like​ ​consumers.​ ​They​ ​research​ ​before​ ​engaging,​ ​search​ ​reviews​ ​and​ ​referrals​ ​in order​ ​to​ ​establish​ ​an​ ​opinion​ ​of​ ​your​ ​company.​ ​This​ ​makes​ ​SEO​ ​and​ ​targeted​ ​digital​ ​mar...
 We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to better qualify the customers that find you online.

Getting Found

Having a good website means people can easily find you, whether they need to buy your products online or just check your address and opening ho...
Increasing the visibility of your ecommerce website in search engines can be an intimidating task, but before losing hope consider these key elements that will help you on the road to ecommerce SEO success.

Unique Content

Having unique content on any website is vital to SEO success, but this is often overlooked on ecommerce sites in particular. Particularly with larger sites, product information can get copied from manufacturers without enough editing to make them substantially uni...
Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience.

USE WHAT YOU’VE GOT

If you’ve already got a website, chances are you have got Google Analytics and Search Console (formerly known as Webmaster Tools) set up. You may also be running AdWords campaigns that can give...
Off-page optimisation or SEO is important to your site’s success in order to establish your brand’s online reputation and increase your visibility in search engines and on other sites.

OFF PAGE VS. ON PAGE SEO

First we should understand the differences between on page and off page optimisation or SEO. On-page typically relates to the optimisation techniques that are applied directly to your website, such as copy changes and code optimisations to improve page speed for exam...
What makes a good website
Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider makes a great website: UX, Content, Design, SEO and Delivery.

UX

User experience, or UX as its commonly known, boils down to how a person feels when using your digital platform (such as a website). UX covers many areas incl...
With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce platform, there’s a number of plugins worth exploring to see how they can improve your site.

WORDPRESS ECOMMERCE

WooCommerceWooCommerce is widely rated as the standout best Wo...
Keyword Research (or Discovery as we like to call it) is a crucial component of any digital marketing strategy. Keyword Research arms you with a set of words, phrases and topics that people use to search for your products or services on the internet. Knowing these phrases and using them on key places onsite helps toa) attract more organic traffic by becoming relevant in search results, andb) help people convert online by using targeted copy that relates to their query.We’ve ...
When your business is running an ecommerce store or even a simple company website, the last thing you need to be dealing with is server management, backing up or updating your website. Not only are these technically difficult, they are time consuming and can be expensive to fix if not done properly. The best solution is to opt for a fully managed hosting solution where your provider deals with all your server related issues, akin to purchasing a mechanical warranty with your new car. If you ...