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For opinions, commentary and advice on maximizing your website and online resources.

 

Using Google Analytics for Mobile Marketing Insights

Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards

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WordPress Why we like it!
 In the many years we’ve been in business, our  web design and development approach has needed to progressively change to not only keep abreast of new technologies, but to make sure our clients are given the best possible solution out of all the available options. Choosing a CMS (Content Management System) is a large component of ensuring our client’s needs are met to suit their particular business requirements. As pionee...
Search Engine Marketing, or PPC (pay per click) advertising is a highly requested service from our clients, but many don’t know how it actually works or what needs to be set up for a successful campaign. Here’s a simple guide to online advertising with Google AdWords, the most popular PPC platform.

WHAT IS ADWORDS AND DOES IT ACTUALLY WORK?

What is AdWords?

Google AdWords is an advertising system that runs like an auction, where the advertiser (you), bids on particula...

Why On Page Optimisation is Important

The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s a crucial part of how well search engines will rank you, as well as how well users will interact with your site. Doing your on page optimisation well means search engines can find you for the right words, land o...
Social Media Marketing is using Social Media platforms such as Facebook or LinkedIn to promote your business. Some forms of Social Media are paid (such as Facebook Ads), and some are organic, or “naturally grown”.

USING SOCIAL MEDIA FOR BUSINESS

It’s important to consider if your business needs to be on Social Media in the first place, and if so then defining what exactly you’ll need to do the job. Ask yourself these questions to help define if, and how you might use Social Medi...
Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web design boomed, and businesses rushed to make sure their sites could be used on any device. The overall goal for Google, and site owners was to give mobile users a better search experience.
understanding analytics

We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding web analytics data and being able to interpret and make decisions based on it. Generally speaking, when you can see the actions people take that indicate a successful visit, then tie that back to where they came from, you can figure out w...

digital marketing
Paid online advertising has the potential to drive highly qualified, targeted traffic to your website in minutes. Compared to SEO which can be a slow process, and with growing competition and more pages on the web, businesses can find it hard to maintain consistent results organically so many turn to online advertising as an easy alternative. Online advertising (such as Google AdWords) can be a much quicker way to get returns - but of course this comes at a cost, where usually you’ll pay per ...
The Google search engine has become an ubiquitous influence that has changed the way we learn, work, travel, socialise, shop, relax and communicate!  In all likelihood it also impacts much of what we think, wear, eat, drink, listen to and say.So it is fair to say, for many of us it effects a lot of what we do,  and has become a tool that makes life easier.Google wasn’t the first player in the search engine market, but when they  arrived they simply did a better job than those before t...
Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here: What can I use from my current website? What pages do I need? What about keywords for SEO? How do I write appealing copy that ranks well? How and when do I need to complete content tasks within the web design & development process?The content planning and strategy process can ...