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For opinions, commentary and advice on maximizing your website and online resources.

Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience.

USE WHAT YOU’VE GOT

If you’ve already got a website, chances are you have got Google Analytics and Search Console (formerly known as Webmaster Tools) set up. You may also be running AdWords campaigns that can give...
What makes a good website
Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider makes a great website: UX, Content, Design, SEO and Delivery.

UX

User experience, or UX as its commonly known, boils down to how a person feels when using your digital platform (such as a website). UX covers many areas incl...
Keyword Research (or Discovery as we like to call it) is a crucial component of any digital marketing strategy. Keyword Research arms you with a set of words, phrases and topics that people use to search for your products or services on the internet. Knowing these phrases and using them on key places onsite helps toa) attract more organic traffic by becoming relevant in search results, andb) help people convert online by using targeted copy that relates to their query.We’ve ...
Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here: What can I use from my current website? What pages do I need? What about keywords for SEO? How do I write appealing copy that ranks well? How and when do I need to complete content tasks within the web design & development process?The content planning and strategy process can ...
This article is designed to give some helpful suggestions and highlight some key areas you should consider when managing ecommerce content on your site.In Part 1 we covered writing the content, what to consider and introduced some tools that can help.  Part 2 below provides areas that will enhance your written word, provide social credibility, improve usability and ultimately lead to better conversion.<...
2983841[1]If you’re like me, then writing relevant, interesting and compelling copy for your ecommerce website isn’t something that comes naturally, it has to be worked at requiring diligence and effort.You may even know the benefits that good content can bring better user engagement, interaction and co...
In our fast changing  digital world we are continually bombarded with exciting new technologies, platforms and opportunities.  However sometimes the centre of our attention isn’t new at all. In fact what is required,  is that we simply give greater attention to an existing core aspect of our delivery.  For years we have touted and repeated  the phrase   “Content is King” with much enthusiasm. The reality   is that probably  not many  imagined that what  Bill Gates first wrote...