What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

 One​ ​thing​ ​we've​ ​heard​ ​from​ ​many​ ​B2B​ ​executives​ ​is​ ​that​ ​SEO​ ​strategy​ ​is​ ​far​ ​more​ ​effective​ ​for​ ​B2C companies.​ ​However,​ ​the​ ​reality​ ​is​ ​that​ ​the​ ​demands​ ​of​ ​customers​ ​have​ ​changed,​ ​and​ ​business buyers​ ​now​ ​search​ ​like​ ​consumers.​ ​They​ ​research​ ​before​ ​engaging,​ ​search​ ​reviews​ ​and​ ​referrals​ ​in order​ ​to​ ​establish​ ​an​ ​opinion​ ​of​ ​your​ ​company.​ ​This​ ​makes​ ​SEO​ ​and​ ​targeted​ ​digital​ ​mar...
With growing amounts of data being stored and collated, sometimes business seems more about numbers and stats than guile and intuition!Well maybe that’s not quite the case and we all know these numbers can be helpful, so with that in mind below is a compilation of email stats garnered from various sources. ​ At the very least it might provide a mild antidote to the monotony of your day or better yet you may even pick up 1 or 2 key points th...