What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

Why On Page Optimisation is Important

The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s a crucial part of how well search engines will rank you, as well as how well users will interact with your site. Doing your on page optimisation well means search engines can find you for the right words, land o...
Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web design boomed, and businesses rushed to make sure their sites could be used on any device. The overall goal for Google, and site owners was to give mobile users a better search experience.
understanding analytics

We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding web analytics data and being able to interpret and make decisions based on it. Generally speaking, when you can see the actions people take that indicate a successful visit, then tie that back to where they came from, you can figure out w...

Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here: What can I use from my current website? What pages do I need? What about keywords for SEO? How do I write appealing copy that ranks well? How and when do I need to complete content tasks within the web design & development process?The content planning and strategy process can ...

The Google Series: Google Origins and Company Background

How well your website performs in search engines and particularly Google, will likely determine whether your business is found, how much inbound enquiry you receive and ultimately your sales performance. It doesn’t matter whether your customers are other businesses or you sell direct to consumers, search engine performance is important. With over 97% market share in NZ, Google is the preferred search e...
Page speed is important, no matter how you look at it, Google uses it in its ranking algorithms and user’s expectation, satisfaction and website abandonment rates are all influenced by it. The article “A faster page is Better” shows what these impacts are in quantifiable terms – check it out if you haven’t already done so.Web Page Speed is not only how long it takes to download and retrieve the resources for a webpage, ...
It may be hard to believe, but some businesses still don’t have a website at all!Some of these businesses I have talked to, simply just have “too much highly profitable work on” and “the last thing they need is more sales enquiry or interest”.  Frankly, it is difficult to not to be envious of these entities….what else can you say apart from “well done”!​For many others however, they do have websites; but often that is all that can be said about them. ...
3478179_orig[1] This is hardly a question I need to answer – let’s face it you’re an internet user and I’m guessing like me you don’t like waiting for a page to load – so that in itself should be enough to convince you. ​ Of course it isn’t very scientific to say “web pages should load fast because ...
In Part 1 of “Digital – The Why and How?” we outlined why it is worth your while investing time, expertise and energy into digital marketing strategy. The opportunities and benefits your business can achieve are not only aspirational and exceptional, but can be measured in direct revenue growth and profit improvement. You would be hard pressed to find a business that doesn’t want to:
  • Improve their customers experi...