What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

 One​ ​thing​ ​we've​ ​heard​ ​from​ ​many​ ​B2B​ ​executives​ ​is​ ​that​ ​SEO​ ​strategy​ ​is​ ​far​ ​more​ ​effective​ ​for​ ​B2C companies.​ ​However,​ ​the​ ​reality​ ​is​ ​that​ ​the​ ​demands​ ​of​ ​customers​ ​have​ ​changed,​ ​and​ ​business buyers​ ​now​ ​search​ ​like​ ​consumers.​ ​They​ ​research​ ​before​ ​engaging,​ ​search​ ​reviews​ ​and​ ​referrals​ ​in order​ ​to​ ​establish​ ​an​ ​opinion​ ​of​ ​your​ ​company.​ ​This​ ​makes​ ​SEO​ ​and​ ​targeted​ ​digital​ ​mar...
With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce platform, there’s a number of plugins worth exploring to see how they can improve your site.

WORDPRESS ECOMMERCE

WooCommerceWooCommerce is widely rated as the standout best Wo...
Social Media Marketing is using Social Media platforms such as Facebook or LinkedIn to promote your business. Some forms of Social Media are paid (such as Facebook Ads), and some are organic, or “naturally grown”.

USING SOCIAL MEDIA FOR BUSINESS

It’s important to consider if your business needs to be on Social Media in the first place, and if so then defining what exactly you’ll need to do the job. Ask yourself these questions to help define if, and how you might use Social Medi...
understanding analytics

We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding web analytics data and being able to interpret and make decisions based on it. Generally speaking, when you can see the actions people take that indicate a successful visit, then tie that back to where they came from, you can figure out w...

8131029[1]To paraphrase Jack Ma, Founder of Alibaba, “if you focus on satisfying your customers, profitability will follow”.The belief that satisfying your customers is achieved by merely providing the products and services they want is no longer enough. Your competitors are doing this a...