What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

 We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to better qualify the customers that find you online.

Getting Found

Having a good website means people can easily find you, whether they need to buy your products online or just check your address and opening ho...
What makes a good website
Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider makes a great website: UX, Content, Design, SEO and Delivery.

UX

User experience, or UX as its commonly known, boils down to how a person feels when using your digital platform (such as a website). UX covers many areas incl...
The Google search engine has become an ubiquitous influence that has changed the way we learn, work, travel, socialise, shop, relax and communicate! In all likelihood it also impacts much of what we think, wear, eat, drink, listen to and say.So it is fair to say, for many of us it effects a lot of what we do, and has become a tool that makes life easier.Google wasn’t the first player in the search engine market, but when they  arrived they simply did a better job than those before the...

The Google Series: Google Origins and Company Background

How well your website performs in search engines and particularly Google, will likely determine whether your business is found, how much inbound enquiry you receive and ultimately your sales performance. It doesn’t matter whether your customers are other businesses or you sell direct to consumers, search engine performance is important. With over 97% market share in NZ, Google is the preferred search e...
It may be hard to believe, but some businesses still don’t have a website at all!Some of these businesses I have talked to, simply just have “too much highly profitable work on” and “the last thing they need is more sales enquiry or interest”.  Frankly, it is difficult to not to be envious of these entities….what else can you say apart from “well done”!​For many others however, they do have websites; but often that is all that can be said about them. ...
In Part 1 of “Digital – The Why and How?” we outlined why it is worth your while investing time, expertise and energy into digital marketing strategy. The opportunities and benefits your business can achieve are not only aspirational and exceptional, but can be measured in direct revenue growth and profit improvement. You would be hard pressed to find a business that doesn’t want to:
  • Improve their customers experi...

Demystifying Digital Marketing Strategy and Inbound Leads

There is little doubt that the most important sources of new sales leads and opportunities for your business, are now digital.More and more businesses are acknowledging the importance of inbound marketing, and many are understanding the power of content that fuels these lead sources.Inbound marketing helps your customers find you when they are searching for the products or services you sell, rather than you searching ...
Whether you are building your first website or planning a re-design, there are some key features that you must include. While many of these elements may seem obvious, you might be surprised how often key features are overlooked and not included. On other occasions these important aspects are present, but seem apparently hidden; so for all intents and purposes are still missing!To begin you need to consider why you are building a website in the first place. Then you need to forget about yo...