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Demystifying Digital Marketing Strategy and Inbound Leads

There is little doubt that the most important sources of new sales leads and opportunities for your business, are now digital.

More and more businesses are acknowledging the importance of inbound marketing, and many are understanding the power of content that fuels these lead sources.

Inbound marketing helps your customers find you when they are searching for the products or services you sell, rather than you searching for customers.

To have any chance of succeeding inthe “inbound world” requires that you deliver content that your customers are searching for.

Sounds simple enough, however, to develop this content, it is imperative that you first understand the keywords that  your customers are using to find your services.

Discovering  and understanding these keywords for your business is the fundamental  foundation that will  underpin all your digital efforts paid or unpaid!

Find out how many searches your customers are making and what they are searching for?

Stuart Clark
www.strategus.co.nz