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For opinions, commentary and advice on maximizing your website and online resources.

Depending on who you believe, somewhere between 40-50% of businesses in New Zealand still don’t have a website!This despite a recent report by accounting software company MYOB , which tells us more local companies are now online. ​ According to MYOB, half of local Small Medium Enterprises SMEs now have an online presence. Their survey highlights a marked difference in performance between businesses with an online presence and those without a website or social media site. Over the last 1...
4240179[1]One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation or "on page SEO". This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings.While on page are not the only factors affect...
3824436[1]One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation. This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings.While they’re not the only factors affecting your organic ranki...
6431630_orig[1]There’s no doubt going live with a new and improved website can be a very exciting time.It likely represents a significant investment in the resources of time, effort and of course cold hard cash. So the last thing you want, is to see all that effort negatively impact on the search e...
8131029[1]To paraphrase Jack Ma, Founder of Alibaba, “if you focus on satisfying your customers, profitability will follow”.The belief that satisfying your customers is achieved by merely providing the products and services they want is no longer enough. Your competitors are doing this a...
In our fast changing  digital world we are continually bombarded with exciting new technologies, platforms and opportunities.  However sometimes the centre of our attention isn’t new at all. In fact what is required,  is that we simply give greater attention to an existing core aspect of our delivery.  For years we have touted and repeated  the phrase   “Content is King” with much enthusiasm. The reality   is that probably  not many  imagined that what  Bill Gates first wrote...

1514804[1]Selling your products and services online is a great way to increase revenue, providing a direct channel to your customers – or potential customers, all at a comparatively low cost.

If your already targeting your audience with ecommerce then here are some tips to help you grow and m...