SEM – Search Engine Marketing

Be visible. Be seen. Boost your website’s visibility by paying for positioning in search engines and other channels.

Search Engine Marketing is paid advertising, also referred to as SEM or Pay Per Click (PPC) that helps generate qualified traffic to your website to grow conversion and sales. Our commitment to your SEM programme ensures you generate an effective ROI for your business.

“Strategus have helped us be more targeted and improve conversion in our key markets and are adding real value to our demand generation programme.

I would thoroughly recommend Strategus if you want to get more from your online delivery.”
Search Engine Marketing

Search Engine Marketing Specialists

Search Engine Marketing (SEM) is your advertising spend on Digital, and we make it work for you.

We identify the best opportunities for your business to reach your target customers, beginning with recommendations and analysis in relation to your key words, the campaigns we develop and execute, will increase inbound leads, phone calls and sales opportunities. We ensure that your SEM spend provides a great return on your investment.

We will pinpoint the best options for your business, help with  audience targeting whether demographic or geographic, and make certain the  balance is right between all the options available. Whether it is a Facebook, LinkedIn, Bing or a YouTube ad; Google Adwords or a Google Remarketing campaign, we will tailor a search engine marketing campaign specific to you.

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We are with you all the way from strategy and set up, through the ongoing management and optimisation of each campaign. We provide recommendations and keep you informed on competitive analysis and activity, optimal Ad Group set up, location based targeting options, along with landing page optimisation and bid management.

Once your SEM campaigns are up and running, our measurement, testing and analysis of your ongoing campaign provide meaningful performance reporting, and recommendations in relation to bid adjustments and impact on overall budget.

Our aim is to increase your sales and bottom line profitability through PPC/AdWords advertising, and achieve this goal by ensuring high click through rates, increased conversion rates and lower conversion costs.