SMO – Search Media Optimisation

Our social media strategies will help build brand awareness, create interest and engagement within your target audience and grow strong advocacy and a loyal following.

Like search engines, social networks can be a source of referral to your website so by harnessing this opportunity we can help you grow traffic, increase conversion and ultimately do more business online.

How we can help

Strategus help you create and implement an effective and sustainable social media marketing programme. There is no doubt that social media can increase your brand’s exposure to targeted customers, create referral traffic and vastly increase inbound enquiry.

Plan

We start by tailoring  a social marketing plan that ties social activity to business outcomes, identifies the resources needed to maintain a high level of interest and engagement, then map out how to widen your web footprint to get your information to more potential and  existing customers.

Platforms

It begins with carefully selecting the platforms  where you will place and then maintain your branded profiles whether it be  Facebook, Twitter, LinkedIn, Google+, Pinterest or Youtube. This varies dependent on your product or service offering and whether you sell direct to consumers, or offer a (B2B) business to business service offering.  We identify and set up new mediums for your content  from whitepapers and eBooks, to videos and blogs.

Content

The most important commitment you need to make when implementing a social marketing programme, is to develop and keep developing exceptional content for your target audience groups. You need to create great content frequently.  In essence this is the seed from which you begin a conversation and discussion, that creates engagement with your target audience. The information you share encourages users to participate in the conversation with the aim of creating a community.  The challenge is to deliver a programme that maintains a high level of interest and engagement. We will help you with everything from post frequency, to achieving the right balance between your own promotional posts, industry and market insights, and other bloggers information.

UGC

The ultimate outcome is when this engagement  leads to users creating content.  User generated content is a powerful force that can generate trust in your brand.  Many different studies tell us that “millennials” generally trust what their social network tells them, more than a professional review.

SEO

Your Social Marketing Optimisation programme can also have a positive impact on your performance in the Search Engines. All of these new channels for your information whether posts or sharing create new links. The links from social media sites are generally considered high quality, so having your content featured in multiple  sites increases your relevant links out there.

Strengthen your brand, improve your SEO performance, discover the power of personal recommendation, and create an  alternative source of inbound leads!

Partner with us to drive your Social Marketing Optimisation programme.