Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards “mobile-first indexing”, where it has updated its ranking systems to primarily use the mobile version of...
Read More
In the many years we’ve been in business, our web design and development approach has needed to progressively change to not only keep abreast of new technologies, but to make sure our clients are given the best possible solution out of all the available options.Choosing...
Read More
Search Engine Marketing, or PPC (pay per click) advertising is a highly requested service from our clients, but many don’t know how it actually works or what needs to be set up for a successful campaign. Here’s a simple guide to online advertising with Google...
Read More
Why On Page Optimisation is Important The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s...
Read More
Social Media Marketing is using Social Media platforms such as Facebook or LinkedIn to promote your business. Some forms of Social Media are paid (such as Facebook Ads), and some are organic, or “naturally grown”. USING SOCIAL MEDIA FOR BUSINESS It’s important to consider if your business...
Read More
Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web...
Read More
Paid online advertising has the potential to drive highly qualified, targeted traffic to your website in minutes. Compared to SEO which can be a slow process, and with growing competition and more pages on the web, businesses can find it hard to maintain consistent results...
Read More
The Google search engine has become an ubiquitous influence that has changed the way we learn, work, travel, socialise, shop, relax and communicate! In all likelihood it also impacts much of what we think, wear, eat, drink, listen to and say.So it is fair to...
Read More
Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here: What can I use from my current website? What pages...
Read More
Bidding on Brand Terms - Testing the Claims PPC ads targeting a company’s own brand terms has been around for years, but is it really a wise investment?There’s certainly plenty of articles out there supporting this claim. They present both logical and compelling arguments that include:...
Read More