19/01/2017
Interpreting Web Analytics
We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to...
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Industry News
Our sharing space of news and ideas 
11/01/2017
Why Use an Expert to Mange your Online Advertising?
Paid online advertising has the potential to drive highly qualified, targeted traffic to your website in minutes. Compared to SEO which can be a slow process, and with growing competition and more pages on the...
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12/12/2016
In Social Media
3 New Facebook Post Options to Help You Achieve Results
In early November, Facebook relaunched their posting options into a new interface to make it easier for Admins to create posts based on specific goals - the aim: to help you achieve actionable results from your...
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08/12/2016
In All, The 101 Series
The Google Series – 10 Handy Google Search Tips!
The Google search engine has become an ubiquitous influence that has changed the way we learn, work, travel, socialise, shop, relax and communicate! In all likelihood it also impacts much of what we think, wear,...
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01/12/2016
5 Steps to Planning your Website Content
Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here:...
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01/11/2016
In Social Media
Facebook Ads for NZ Businesses – An Introduction
Over the past few years, Facebook has become such an integral part of our lives that we can't imagine life without it. Approximately 2.8 million Kiwis are active on Facebook, which represents a significant percentage of our...
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31/10/2016
Bidding on Brand Terms for PPC: Smart or Not?
Bidding on Brand Terms - Testing the Claims PPC ads targeting a company’s own brand terms has been around for years, but is it really a wise investment?There’s certainly plenty of articles out there supporting this...
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21/09/2016
The Google Series – Google Origins and Company Background
The Google Series: Google Origins and Company Background How well your website performs in search engines and particularly Google, will likely determine whether your business is found, how much inbound enquiry you receive and ultimately your...
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09/09/2016
In Search
Google Keyword Planner Restricts Search Data For Non-Advertisers
If you use the Google AdWords Keyword Planner for finding organic keyword ideas and search volumes, you may think something’s gone wrong if you log in today. This morning many people are now seeing this:Instead...
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17/08/2016
Ecommerce Content Writing – Part 1
If you’re like me, then writing relevant, interesting and compelling copy for your ecommerce website isn’t something that comes naturally, it has to be worked at requiring diligence and effort.You may even know the benefits...
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