Email Marketing (EDM) is a highly cost-effective way to reach your audience, and is a powerful marketing tool when used correctly. Email marketing programs are very flexible, and you can even automate emails based on certain customer behaviours on your website.
Email Marketing (EDM)
We can set up high-performance Email Marketing programs to capture more customer value for your business.How do we build a successful email marketing program?
1
Understand Audience Behaviour
We’ll examine audience behaviour on your website, learn about the content and functionality they engage with, and develop a clear picture of who your customers are.
2
Audit Current Email Program
If you currently have an email marketing program, we will analyse all email analytics in detail to identify what is working well and highlight any areas for improvement.
3
Recommend Campaign Changes
Using a combination of extensive experience, qualitative research and data, we’ll recommend a custom email strategy designed specifically for your business.
4
Design Email Templates
Our Visual experts will craft attractive, device responsive email templates to fit your branding, align with your EDM strategy and achieve results.
5
Implement Desired Campaign
Your new email marketing strategy will be expertly implemented and tested to ensure it generates the expected outcomes.
6
Test, Learn and Evolve
Every email campaign is constantly reviewed and optimised at both a campaign level and a message level to ensure your business objectives are being met.