google-analytics-comprehension

5 Signs You Don’t Understand Web Analytics

5 Signs You Don't Understand Web Analytics As a results-driven digital marketing agency, we know the importance of understanding web analytics and how this can drive your business to succeed online. Often we come across businesses who were sold on the lure of data, yet have...

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Google AdWords to Become “Google Ads”

18 years on, and Google AdWords has changed to Google Ads, so what does this mean? As of July 24th, Google AdWords will no longer be Google AdWords, the Google product will move into a new branded platform called Google Ads. This decision was made to...

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