How Should Your Business Do Digital Marketing? How your business should do digital marketing depends on a few factors that you should consider before the start. Key considerations include the customer's journey, your goals, your technical capability and of course your budget. More often than not,...
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One thing we've heard from many B2B executives is that SEO strategy is far more effective for B2C companies. However, the reality is that the demands of customers have changed, and business buyers now search like consumers. They research before engaging, search reviews and referrals...
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With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce...
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A common service we provide for our clients is Keyword Research, where we research various tools to discover what types of key words and phrases people type into Google when searching for your products or services, (if you interested in doing this yourself then read...
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Social Media Marketing is using Social Media platforms such as Facebook or LinkedIn to promote your business. Some forms of Social Media are paid (such as Facebook Ads), and some are organic, or “naturally grown”. USING SOCIAL MEDIA FOR BUSINESS It’s important to consider if your business...
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We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding...
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In early November, Facebook relaunched their posting options into a new interface to make it easier for Admins to create posts based on specific goals - the aim: to help you achieve actionable results from your posts. Old post options such as sharing a photo/video, creating events...
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Over the past few years, Facebook has become such an integral part of our lives that we can't imagine life without it. Approximately 2.8 million Kiwis are active on Facebook, which represents a significant percentage of our population. With such an overwhelming audience size, it's not hard...
Read MoreTo paraphrase Jack Ma, Founder of Alibaba, “if you focus on satisfying your customers, profitability will follow”. The belief that satisfying your customers is achieved by merely providing the products and services they want is no longer enough. Your competitors are doing this also. It about...
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