One thing we’ve heard from many B2B executives is that SEO strategy is far more effective for B2C companies. However, the reality is that the demands of customers have changed, and business buyers now search like consumers. They research before engaging, search reviews and referrals in order to establish an opinion of your company. This makes SEO and targeted digital marketing an important task for any B2B company.
For B2B marketing, you need to drive the right users to your website at the right time. Not only this, they need to find the right information that stemmed from their initial search. SEO hugely benefits lead generation where the user is searching for a product or service you supply, ensuring the content delivered and shown in search results is specific and engaging.
As with any successful B2B marketing, your digital strategy must be based upon your understanding of your audience and their mindset. Furthermore with B2B marketing, you need to consider a wider audience than single customers, where purchases depend on many people in a company. Your SEO strategy should encompass the different people in the decision making process to make sure you get the right content in front of the right audience online.
The bigger picture with B2B SEO is based on the positioning of your brand. Google and other search engines look to other websites (not just your own) that will let users read reviews and do comparisons. It’s important to look beyond the search engine rankings of your own website for B2B website marketing.
Strategus are experienced in creating and implementing effective website strategies for B2B companies. Get in touch with us to how we can help.
The Strategus Team