competitor-seo-analysis

Using Competitor Analysis for your SEO Strategy

Using Competitor Analysis for SEO Strategy Whilst it's generally recommended to focus on what you are doing as a business and not what the competition is doing, we feel it's also important to gauge what your competitors are doing to ensure you are not missing any...

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How​ ​Good​ ​SEO​ ​Makes​ ​Your​ ​Website​ ​Convert​ ​Better

How​ ​Good​ ​SEO​ ​Makes​ ​Your​ ​Website​ ​Convert​ ​Better

How​ ​Good​ ​SEO​ ​Makes​ ​Your​ ​Website​ ​Convert​ ​BetterWe​ ​all​ ​know​ ​about​ ​SEO​ ​and​ ​why​ ​it’s​ ​important​ ​to​ ​help​ ​drive​ ​qualified​ ​traffic​ ​to​ ​your​ ​website.​ ​But how​ ​does​ ​SEO​ ​actually​ ​contribute​ ​to​ ​your​ ​website​ ​conversions?​ ​With​ ​changes​ ​to​ ​how​ ​search engines​ ​rank​ ​websites,​ ​SEO​ ​and​ ​conversion​...

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B2B​ ​SEO:​ ​Getting​ ​Found​ ​in​ ​2018

B2B​ ​SEO:​ ​Getting​ ​Found​ ​in​ ​2018

 One​ ​thing​ ​we've​ ​heard​ ​from​ ​many​ ​B2B​ ​executives​ ​is​ ​that​ ​SEO​ ​strategy​ ​is​ ​far​ ​more​ ​effective​ ​for​ ​B2C companies.​ ​However,​ ​the​ ​reality​ ​is​ ​that​ ​the​ ​demands​ ​of​ ​customers​ ​have​ ​changed,​ ​and​ ​business buyers​ ​now​ ​search​ ​like​ ​consumers.​ ​They​ ​research​ ​before​ ​engaging,​ ​search​ ​reviews​ ​and​ ​referrals​...

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Key Elements to Ecommerce SEO Success

Key Elements to Ecommerce SEO Success

Increasing the visibility of your ecommerce website in search engines can be an intimidating task, but before losing hope consider these key elements that will help you on the road to ecommerce SEO success. Unique Content Having unique content on any website is vital to SEO success,...

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How to Improve Off-Page Optimisation

How to Improve Off-Page Optimisation

Off-page optimisation or SEO is important to your site’s success in order to establish your brand’s online reputation and increase your visibility in search engines and on other sites. OFF PAGE VS. ON PAGE SEO First we should understand the differences between on page and off page...

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Why On Page Optimisation is Important

Why On Page Optimisation is Important

Why On Page Optimisation is Important The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s...

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Google’s Mobile First Indexing

Google’s “Mobile First Indexing”

Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web...

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Structured Data – Why You Need It

Structured Data – Why You Need It

One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation. This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings.While they’re not the only factors affecting your...

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DIY Guide to "On Page" SEO Optimisation

DIY Guide to “On Page” SEO Optimisation

One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation or "on page SEO". This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings.While on page are...

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Digital – The Why and How? – Part 2

In Part 1 of “Digital – The Why and How?” we outlined why it is worth your while investing time, expertise and energy into digital marketing strategy. The opportunities and benefits your business can achieve are not only aspirational and exceptional, but can be measured...

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A Faster Web Page is Better!

This is hardly a question I need to answer – let’s face it you’re an internet user and I’m guessing like me you don’t like waiting for a page to load – so that in itself should be enough to convince you. ​ Of course it isn’t...

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Page Speed – Let’s Improve It

I’m sure you’re reading this because you know web page speed and download times are important to your SEO performance and usability, and want to do something about it. The post “a faster page is better” should have been enough to convince you of that.In...

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Winning the War on Web Page Speed

Page speed is important, no matter how you look at it, Google uses it in its ranking algorithms and user’s expectation, satisfaction and website abandonment rates are all influenced by it. The article “A faster page is Better” shows what these impacts are in quantifiable...

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