Strategy Archives | Strategus

08/04/2025

How will AI affect digital marketing strategy for New Zealand businesses?

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text css=""]The digital marketing landscape is changing faster than ever before. If you're running a business in New Zealand, you've probably heard plenty about artificial intelligence (AI) by now. Perhaps you've tried ChatGPT or seen AI-generated images that look so...

14/05/2023

In Reviews, Strategy

Maximising Your Online Reputation: A Proactive Review Response Strategy

As a business owner you will no doubt understand the impact that online reviews can have on the reputation of your business. Whether it's a glowing testimonial or a scathing critique, it’s important to remember that every review good or bad, presents an opportunity to...

23/08/2021

In SEO, Strategy, Tips and Advice

Preparing for the Google Page Experience Update

OVERVIEW Google announced earlier this year it will begin its roll out on the next phase of its page experience update, this next phase is focussing on the metrics that matter most to a great user experience, the Core Web Vitals. On June 15th this year...

14/06/2019

In Strategy, Tips and Advice

How To Choose The Right Digital Agency

You’ve realised that you’re in need of a digital marketing partner, as you don't have a moment to spare and quite frankly, all this digital malarkey is rather daunting. However, with so many new agencies quickly appearing and with options to now source your marketing...

09/12/2018

In Strategy

Nomophobia and why your business needs to step up its game online

We've just checked with the Strategus Department of Statistics™ and we're excited to announce our surprise finding: The Internet is even more popular in 2019 than ever before! Who would have thought it possible, a full seven years after Gangnam Style? In fact, it is so...

26/09/2018

In Analytics, Conversions, Ecommerce, Email Marketing, Marketing, Search Engine Marketing (PPC), SEO, Social Media, Strategy

How Should Your Business Do Digital Marketing?

How Should Your Business Do Digital Marketing? How your business should do digital marketing depends on a few factors that you should consider before the start. Key considerations include the customer's journey, your goals, your technical capability and of course your budget. More often than not,...

27/07/2018

In Strategy, Tips and Advice

3 Steps On Understanding GDPR

So it’s been a few weeks now of everyone discussing GDPR, but people are still confused about what it is and what it means for them? Therefore, we thought we’d write some simple answers, so you can get your head around the GDPR chaos! Firstly, what...

How will AI affect digital marketing strategy for New Zealand businesses?

Maximising Your Online Reputation: A Proactive Review Response Strategy

Preparing for the Google Page Experience Update

How To Choose The Right Digital Agency

Nomophobia and why your business needs to step up its game online

3 Steps On Understanding GDPR

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