We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to...
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Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider...
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The Google search engine has become an ubiquitous influence that has changed the way we learn, work, travel, socialise, shop, relax and communicate! In all likelihood it also impacts much of what we think, wear, eat, drink, listen to and say. So it is fair to...
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The Google Series: Google Origins and Company Background How well your website performs in search engines and particularly Google, will likely determine whether your business is found, how much inbound enquiry you receive and ultimately your sales performance. It doesn’t matter whether your customers are other...
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Whether you are building your first website or planning a re-design, there are some key features that you must include. While many of these elements may seem obvious, you might be surprised how often key features are overlooked and not included. On other occasions these...
Read MoreSo far in this 101 series we have asked why do I need a website, and what are the key features of my website? Now we explain why you need website optimisation. No one can deny that today’s internet space is a phenomenal network that provides...
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Demystifying Digital Marketing Strategy and Inbound Leads There is little doubt that the most important sources of new sales leads and opportunities for your business, are now digital. More and more businesses are acknowledging the importance of inbound marketing, and many are understanding the power of content...
Read MoreIt is true that most of what we write about and share aims to convince you “why” you should invest in your website and digital marketing strategy. We tell you why your website, needs to be visible to your target audience; why it should be designed...
Read MoreIn Part 1 of “Digital – The Why and How?” we outlined why it is worth your while investing time, expertise and energy into digital marketing strategy. The opportunities and benefits your business can achieve are not only aspirational and exceptional, but can be measured...
Read MoreIt may be hard to believe, but some businesses still don’t have a website at all! Some of these businesses I have talked to, simply just have “too much highly profitable work on” and “the last thing they need is more sales enquiry or interest”. Frankly,...
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