Nomophobia and why your business needs to step up its game online
We’ve just checked with the Strategus Department of Statistics™ and we’re excited to announce our surprise finding: The Internet is even more popular in 2018 than ever before! Who would have thought it possible, a full six years after Gangnam Style?
In fact, it is so popular that smart phone users are exhibiting symptoms of addiction known collectively as nomophobia (no-mobile-phone phobia). People are actually becoming beside themselves with anxiety if they are separated for longer than a couple of minutes from their favourite videos of cats getting their heads stuck in boxes (four hours seems to be the longest people can handle the separation anxiety before their entire nervous system completely shuts down).
As highly ethical IT professionals, far be it from us to encourage capitalising on compulsive, antisocial behaviour, but the message for businesses with an online presence is clear, especially for those with ecommerce websites: it’s time to carefully examine the mobile experience your customers are engaging in and iron out any and all kinks (sledgehammering and bulldozing where necessary).
Since there appears to be no end in sight to the deluge of potential customers hitting the net on their phones, it’s high time to get your ducks in a row. They’re ready and waiting, thumbs twitching with anticipation, brains pulsating with serotonin release as they discover your website to chalk up interaction #2115 for the day on their phone.
But is your website ready to convert them? Try this: take a short break from googling who would win a fight between Superman and Batman, or whatever mission-critical thing you’re currently doing, and check out your own company website on your phone.
If you find yourself shaking your head and making the same low-frequency moaning noise you make when you discover a fresh, deep scratch on your new iPhone, it might be time to get in touch with Strategus.
We’re experts at getting websites to convert, and it’s never been a better time to raise your game and capitalise on
nomophobia your online presence.