The Question You’re Probably Asking Yourself: Should I manage Google Adwords in-house or hire a PPC specialist? During our time in the digital industry, we’ve seen many Kiwi businesses who have tried to handle their own Google AdWords campaigns without the help of a Search Engine Marketing...
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Formerly known as Product Listing Ads, Google Shopping is a service provided by Google, where it allows customers to search for, view and compare products. Products are displayed when a customer uses Google to search for a product. They can appear in the main search engine...
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How Should Your Business Do Digital Marketing? How your business should do digital marketing depends on a few factors that you should consider before the start. Key considerations include the customer's journey, your goals, your technical capability and of course your budget. More often than not,...
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18 years on, and Google AdWords has changed to Google Ads, so what does this mean? As of July 24th, Google AdWords will no longer be Google AdWords, the Google product will move into a new branded platform called Google Ads. This decision was made to...
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One thing we've heard from many B2B executives is that SEO strategy is far more effective for B2C companies. However, the reality is that the demands of customers have changed, and business buyers now search like consumers. They research before engaging, search reviews and referrals...
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We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to...
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Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience. USE WHAT YOU’VE GOT If...
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A common service we provide for our clients is Keyword Research, where we research various tools to discover what types of key words and phrases people type into Google when searching for your products or services, (if you interested in doing this yourself then read...
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Keyword Research (or Discovery as we like to call it) is a crucial component of any digital marketing strategy. Keyword Research arms you with a set of words, phrases and topics that people use to search for your products or services on the internet. Knowing...
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We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding...
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Paid online advertising has the potential to drive highly qualified, targeted traffic to your website in minutes. Compared to SEO which can be a slow process, and with growing competition and more pages on the web, businesses can find it hard to maintain consistent results...
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Bidding on Brand Terms - Testing the Claims PPC ads targeting a company’s own brand terms has been around for years, but is it really a wise investment? There’s certainly plenty of articles out there supporting this claim. They present both logical and compelling arguments that include: ...
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