What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

 We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to better qualify the customers that find you online.

Getting Found

Having a good website means people can easily find you, whether they need to buy your products online or just check your address and opening ho...
Increasing the visibility of your ecommerce website in search engines can be an intimidating task, but before losing hope consider these key elements that will help you on the road to ecommerce SEO success.

Unique Content

Having unique content on any website is vital to SEO success, but this is often overlooked on ecommerce sites in particular. Particularly with larger sites, product information can get copied from manufacturers without enough editing to make them substantially uni...
Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience.

USE WHAT YOU’VE GOT

If you’ve already got a website, chances are you have got Google Analytics and Search Console (formerly known as Webmaster Tools) set up. You may also be running AdWords campaigns that can give...
With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce platform, there’s a number of plugins worth exploring to see how they can improve your site.

WORDPRESS ECOMMERCE

WooCommerceWooCommerce is widely rated as the standout best Wo...
digital marketing
Paid online advertising has the potential to drive highly qualified, targeted traffic to your website in minutes. Compared to SEO which can be a slow process, and with growing competition and more pages on the web, businesses can find it hard to maintain consistent results organically so many turn to online advertising as an easy alternative. Online advertising (such as Google AdWords) can be a much quicker way to get returns - but of course this comes at a cost, where usually you’ll pay per ...

1514804[1]Selling your products and services online is a great way to increase revenue, providing a direct channel to your customers – or potential customers, all at a comparatively low cost.

If your already targeting your audience with ecommerce then here are some tips to help you grow and m...