What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

 One​ ​thing​ ​we've​ ​heard​ ​from​ ​many​ ​B2B​ ​executives​ ​is​ ​that​ ​SEO​ ​strategy​ ​is​ ​far​ ​more​ ​effective​ ​for​ ​B2C companies.​ ​However,​ ​the​ ​reality​ ​is​ ​that​ ​the​ ​demands​ ​of​ ​customers​ ​have​ ​changed,​ ​and​ ​business buyers​ ​now​ ​search​ ​like​ ​consumers.​ ​They​ ​research​ ​before​ ​engaging,​ ​search​ ​reviews​ ​and​ ​referrals​ ​in order​ ​to​ ​establish​ ​an​ ​opinion​ ​of​ ​your​ ​company.​ ​This​ ​makes​ ​SEO​ ​and​ ​targeted​ ​digital​ ​mar...
 We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to better qualify the customers that find you online.

Getting Found

Having a good website means people can easily find you, whether they need to buy your products online or just check your address and opening ho...
Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience.

USE WHAT YOU’VE GOT

If you’ve already got a website, chances are you have got Google Analytics and Search Console (formerly known as Webmaster Tools) set up. You may also be running AdWords campaigns that can give...
Keyword Research (or Discovery as we like to call it) is a crucial component of any digital marketing strategy. Keyword Research arms you with a set of words, phrases and topics that people use to search for your products or services on the internet. Knowing these phrases and using them on key places onsite helps toa) attract more organic traffic by becoming relevant in search results, andb) help people convert online by using targeted copy that relates to their query.We’ve ...
understanding analytics

We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding web analytics data and being able to interpret and make decisions based on it. Generally speaking, when you can see the actions people take that indicate a successful visit, then tie that back to where they came from, you can figure out w...

digital marketing
Paid online advertising has the potential to drive highly qualified, targeted traffic to your website in minutes. Compared to SEO which can be a slow process, and with growing competition and more pages on the web, businesses can find it hard to maintain consistent results organically so many turn to online advertising as an easy alternative. Online advertising (such as Google AdWords) can be a much quicker way to get returns - but of course this comes at a cost, where usually you’ll pay per ...

Bidding on Brand Terms - Testing the Claims

PPC ads targeting a company’s own brand terms has been around for years, but is it really a wise investment?There’s certainly plenty of articles out there supporting this claim. They present both logical and compelling arguments that include:
  1. Dominating the SERP (Search Engine Results Page)
  2. Control your messaging
  3. Defending against competitors
  4. Lower CPC (Cost Per Click)
Despi...