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choose-the-right-agency

How To Choose The Right Digital Agency

You’ve realised that you’re in need of a digital marketing partner, as you don't have a moment to spare and quite frankly, all this digital malarkey is rather daunting. However, with so many new agencies quickly appearing and with options to now source your marketing...

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understanding-voice-search

Siri, How Do I Adapt My Website For Voice Search

The fast, smart, hands-free voice search has undeniably been growing rapidly and is predicted to dominate all online searches by 2020. Why does this matter for your business? If you’ve been relying on Organic traffic to guarantee you acquisition and leads, then you’ll most definitely...

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google-shopping-strategus

The Power Of Google Shopping

Formerly known as Product Listing Ads, Google Shopping is a service provided by Google, where it allows customers to search for, view and compare products.Products are displayed when a customer uses Google to search for a product. They can appear in the main search engine...

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google-analytics-comprehension

5 Signs You Don’t Understand Web Analytics

5 Signs You Don't Understand Web Analytics As a results-driven digital marketing agency, we know the importance of understanding web analytics and how this can drive your business to succeed online. Often we come across businesses who were sold on the lure of data, yet have...

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competitor-seo-analysis

Using Competitor Analysis for your SEO Strategy

Using Competitor Analysis for SEO Strategy Whilst it's generally recommended to focus on what you are doing as a business and not what the competition is doing, we feel it's also important to gauge what your competitors are doing to ensure you are not missing any...

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GDPR-europe-featured-image

3 Steps On Understanding GDPR

So it’s been a few weeks now of everyone discussing GDPR, but people are still confused about what it is and what it means for them? Therefore, we thought we’d write some simple answers, so you can get your head around the GDPR chaos! Firstly, what...

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How​ ​Good​ ​SEO​ ​Makes​ ​Your​ ​Website​ ​Convert​ ​Better

How​ ​Good​ ​SEO​ ​Makes​ ​Your​ ​Website​ ​Convert​ ​Better

How​ ​Good​ ​SEO​ ​Makes​ ​Your​ ​Website​ ​Convert​ ​BetterWe​ ​all​ ​know​ ​about​ ​SEO​ ​and​ ​why​ ​it’s​ ​important​ ​to​ ​help​ ​drive​ ​qualified​ ​traffic​ ​to​ ​your​ ​website.​ ​But how​ ​does​ ​SEO​ ​actually​ ​contribute​ ​to​ ​your​ ​website​ ​conversions?​ ​With​ ​changes​ ​to​ ​how​ ​search engines​ ​rank​ ​websites,​ ​SEO​ ​and​ ​conversion​...

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B2B​ ​SEO:​ ​Getting​ ​Found​ ​in​ ​2018

B2B​ ​SEO:​ ​Getting​ ​Found​ ​in​ ​2018

 One​ ​thing​ ​we've​ ​heard​ ​from​ ​many​ ​B2B​ ​executives​ ​is​ ​that​ ​SEO​ ​strategy​ ​is​ ​far​ ​more​ ​effective​ ​for​ ​B2C companies.​ ​However,​ ​the​ ​reality​ ​is​ ​that​ ​the​ ​demands​ ​of​ ​customers​ ​have​ ​changed,​ ​and​ ​business buyers​ ​now​ ​search​ ​like​ ​consumers.​ ​They​ ​research​ ​before​ ​engaging,​ ​search​ ​reviews​ ​and​ ​referrals​...

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Key Elements to Ecommerce SEO Success

Key Elements to Ecommerce SEO Success

Increasing the visibility of your ecommerce website in search engines can be an intimidating task, but before losing hope consider these key elements that will help you on the road to ecommerce SEO success. Unique Content Having unique content on any website is vital to SEO success,...

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How to Improve Off-Page Optimisation

How to Improve Off-Page Optimisation

Off-page optimisation or SEO is important to your site’s success in order to establish your brand’s online reputation and increase your visibility in search engines and on other sites. OFF PAGE VS. ON PAGE SEO First we should understand the differences between on page and off page...

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Mobile Insights from Google Analytics

Mobile Insights from Google Analytics

Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards “mobile-first indexing”, where it has updated its ranking systems to primarily use the mobile version of...

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What is PPC and how does it work?

What is PPC and how does it work?

Search Engine Marketing, or PPC (pay per click) advertising is a highly requested service from our clients, but many don’t know how it actually works or what needs to be set up for a successful campaign. Here’s a simple guide to online advertising with Google...

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Why On Page Optimisation is Important

Why On Page Optimisation is Important

Why On Page Optimisation is Important The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s...

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Social Media Marketing

Social Media Marketing

Social Media Marketing is using Social Media platforms such as Facebook or LinkedIn to promote your business. Some forms of Social Media are paid (such as Facebook Ads), and some are organic, or “naturally grown”. USING SOCIAL MEDIA FOR BUSINESS It’s important to consider if your business...

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Google’s Mobile First Indexing

Google’s “Mobile First Indexing”

Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web...

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Facebook Ads for NZ Businesses

Facebook Ads for NZ Businesses – An Introduction

Over the past few years, Facebook has become such an integral part of our lives that we can't imagine life without it. Approximately 2.8 million Kiwis are active on Facebook, which represents a significant percentage of our population. With such an overwhelming audience size, it's not hard...

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Ecommerce Content Writing – Part 1

Ecommerce Content Writing – Part 1

If you’re like me, then writing relevant, interesting and compelling copy for your ecommerce website isn’t something that comes naturally, it has to be worked at requiring diligence and effort.You may even know the benefits that good content can bring better user engagement, interaction and...

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9 Ways to Sell More Online

9 Ways to Sell More Online

Selling your products and services online is a great way to increase revenue, providing a direct channel to your customers – or potential customers, all at a comparatively low cost.If your already targeting your audience with ecommerce then here are some tips to help you...

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Content for the King

In our fast changing  digital world we are continually bombarded with exciting new technologies, platforms and opportunities.  However sometimes the centre of our attention isn’t new at all. In fact what is required,  is that we simply give greater attention to an existing core aspect...

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Using Social to Build Revenue

To paraphrase Jack Ma, Founder of Alibaba, “if you focus on satisfying your customers, profitability will follow”.The belief that satisfying your customers is achieved by merely providing the products and services they want is no longer enough. Your competitors are doing this also. It about...

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Structured Data – Why You Need It

Structured Data – Why You Need It

One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation. This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings.While they’re not the only factors affecting your...

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DIY Guide to "On Page" SEO Optimisation

DIY Guide to “On Page” SEO Optimisation

One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation or "on page SEO". This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings.While on page are...

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The 101 Series – Why do I need a website

The 101 Series – Why do I need a website

Depending on who you believe, somewhere between 40-50% of businesses in New Zealand still don’t have a website!This despite a recent report by accounting software company MYOB , which tells us more local companies are now online. ​ According to MYOB, half of local Small Medium Enterprises...

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Ecommerce Content Writing – Part 2

Ecommerce Content Writing – Part 2

This article is designed to give some helpful suggestions and highlight some key areas you should consider when managing ecommerce content on your site.In Part 1 we covered writing the content, what to consider and introduced some tools that can help.  Part 2 below provides areas...

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