The fast, smart, hands-free voice search has undeniably been growing rapidly and is predicted to dominate all online searches by 2020. Why does this matter for your business? If you’ve been relying on Organic traffic to guarantee you acquisition and leads, then you’ll most definitely...
Read More
Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider...
Read More
With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce...
Read More
Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards “mobile-first indexing”, where it has updated its ranking systems to primarily use the mobile version of...
Read More
Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web...
Read More
We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding...
Read More
Having a website that’s mobile optimised (or a responsive web design) is a necessity in today’s environment. Surprisingly there’s still a horrifying number of websites that fail to meet this mark, especially amongst small and medium sized businesses. Mobile Web Statistics: Numbers Don't Lie 80% of internet...
Read MoreIf the numbers (from Part 1 in the series) aren’t enough to convince you then let’s consider some other reasons supporting the cause for mobile optimisation: 1. Customer expectations Smart devices have changed the way people interact across their lives – in work and socially. With this...
Read MoreSo far in the series we’ve covered some compelling mobile web statistics supporting the need to have a mobile optimised or responsive website, and if that wasn’t enough to get you across the line then it was followed up with the 4 strong reasons of: Customer...
Read More
This is the final post in our series on mobile optimisation and covers what you need to consider during planning a responsive website, along with some design and feature considerations. The key aspect around planning is to understand how your mobile users might differ from your...
Read More