What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

What makes a good website
Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider makes a great website: UX, Content, Design, SEO and Delivery.

UX

User experience, or UX as its commonly known, boils down to how a person feels when using your digital platform (such as a website). UX covers many areas incl...
With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce platform, there’s a number of plugins worth exploring to see how they can improve your site.

WORDPRESS ECOMMERCE

WooCommerceWooCommerce is widely rated as the standout best Wo...
Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards “mobile-first indexing”, where it has updated its ranking systems to primarily use the mobile version of a site’s content to rank pages (versus the desktop version as it currently does). This has been a big wake-up call for ...
Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web design boomed, and businesses rushed to make sure their sites could be used on any device. The overall goal for Google, and site owners was to give mobile users a better search experience.
understanding analytics

We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding web analytics data and being able to interpret and make decisions based on it. Generally speaking, when you can see the actions people take that indicate a successful visit, then tie that back to where they came from, you can figure out w...

4711324[1] ​This is the final post in our series on mobile optimisation and covers what you need to consider during planning a responsive website, along with some design and feature considerations.
The key aspect around planning is to understand how your mobile users might differ from your tra...
Having a website that’s mobile optimised (or a responsive web design) is a necessity in today’s environment. Surprisingly there’s still a horrifying number of websites that fail to meet this mark, especially amongst small and medium sized businesses: 1769135_orig[1]

Mobile Web Statistics: Numbers Don't Lie

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