OVERVIEW Google announced earlier this year it will begin its roll out on the next phase of its page experience update, this next phase is focussing on the metrics that matter most to a great user experience, the Core Web Vitals. On June 15th this year...
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Reviewing Your Site Content for SEO and Usability A common task for search engine optimisation and usability analysis is reviewing a site's content to determine how searchable and usable it is. In order to have great website content, it should be searchable - easily found by...
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How Should Your Business Do Digital Marketing? How your business should do digital marketing depends on a few factors that you should consider before the start. Key considerations include the customer's journey, your goals, your technical capability and of course your budget. More often than not,...
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Using Competitor Analysis for SEO Strategy Whilst it's generally recommended to focus on what you are doing as a business and not what the competition is doing, we feel it's also important to gauge what your competitors are doing to ensure you are not missing any...
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Maximising SEO Opportunity in the Web Design Process Most of the time clients go to a digital marketing agency well after their website has been designed and built - years down the track, in fact, to see what they can do to make it more visible...
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How Good SEO Makes Your Website Convert Better We all know about SEO and why it’s important to help drive qualified traffic to your website. But how does SEO actually contribute to your website conversions? With changes to how search engines rank websites, SEO and conversion...
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One thing we've heard from many B2B executives is that SEO strategy is far more effective for B2C companies. However, the reality is that the demands of customers have changed, and business buyers now search like consumers. They research before engaging, search reviews and referrals...
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We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to...
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Increasing the visibility of your ecommerce website in search engines can be an intimidating task, but before losing hope consider these key elements that will help you on the road to ecommerce SEO success. Unique Content Having unique content on any website is vital to SEO success,...
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Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience. USE WHAT YOU’VE GOT If...
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Off-page optimisation or SEO is important to your site’s success in order to establish your brand’s online reputation and increase your visibility in search engines and on other sites. OFF PAGE VS. ON PAGE SEO First we should understand the differences between on page and off page...
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Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider...
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With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce...
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A common service we provide for our clients is Keyword Research, where we research various tools to discover what types of key words and phrases people type into Google when searching for your products or services, (if you interested in doing this yourself then read...
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Keyword Research (or Discovery as we like to call it) is a crucial component of any digital marketing strategy. Keyword Research arms you with a set of words, phrases and topics that people use to search for your products or services on the internet. Knowing...
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Why On Page Optimisation is Important The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s...
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Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web...
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We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding...
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Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here: What can I use from my current website? What pages...
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The Google Series: Google Origins and Company Background How well your website performs in search engines and particularly Google, will likely determine whether your business is found, how much inbound enquiry you receive and ultimately your sales performance. It doesn’t matter whether your customers are other...
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There’s no doubt going live with a new and improved website can be a very exciting time. It likely represents a significant investment in the resources of time, effort and of course cold hard cash. So the last thing you want, is to see all that...
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One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation. This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings. While they’re not the only factors affecting your...
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One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation or "on page SEO". This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings. While on page are...
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Whether you are building your first website or planning a re-design, there are some key features that you must include. While many of these elements may seem obvious, you might be surprised how often key features are overlooked and not included. On other occasions these...
Read MoreIn Part 1 of “Digital – The Why and How?” we outlined why it is worth your while investing time, expertise and energy into digital marketing strategy. The opportunities and benefits your business can achieve are not only aspirational and exceptional, but can be measured...
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This is hardly a question I need to answer – let’s face it you’re an internet user and I’m guessing like me you don’t like waiting for a page to load – so that in itself should be enough to convince you. Of course it isn’t...
Read MoreI’m sure you’re reading this because you know web page speed and download times are important to your SEO performance and usability, and want to do something about it. The post “a faster page is better” should have been enough to convince you of that. In...
Read MoreIt may be hard to believe, but some businesses still don’t have a website at all! Some of these businesses I have talked to, simply just have “too much highly profitable work on” and “the last thing they need is more sales enquiry or interest”. Frankly,...
Read MorePage speed is important, no matter how you look at it, Google uses it in its ranking algorithms and user’s expectation, satisfaction and website abandonment rates are all influenced by it. The article “A faster page is Better” shows what these impacts are in quantifiable...
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