What we've got to say

For opinions, commentary and advice on maximizing your website and online resources.

 We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to better qualify the customers that find you online.

Getting Found

Having a good website means people can easily find you, whether they need to buy your products online or just check your address and opening ho...
What makes a good website
Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider makes a great website: UX, Content, Design, SEO and Delivery.

UX

User experience, or UX as its commonly known, boils down to how a person feels when using your digital platform (such as a website). UX covers many areas incl...
With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce platform, there’s a number of plugins worth exploring to see how they can improve your site.

WORDPRESS ECOMMERCE

WooCommerceWooCommerce is widely rated as the standout best Wo...
When your business is running an ecommerce store or even a simple company website, the last thing you need to be dealing with is server management, backing up or updating your website. Not only are these technically difficult, they are time consuming and can be expensive to fix if not done properly. The best solution is to opt for a fully managed hosting solution where your provider deals with all your server related issues, akin to purchasing a mechanical warranty with your new car. If you ...
WordPress Why we like it!
 In the many years we’ve been in business, our  web design and development approach has needed to progressively change to not only keep abreast of new technologies, but to make sure our clients are given the best possible solution out of all the available options. Choosing a CMS (Content Management System) is a large component of ensuring our client’s needs are met to suit their particular business requirements. As pionee...
Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here: What can I use from my current website? What pages do I need? What about keywords for SEO? How do I write appealing copy that ranks well? How and when do I need to complete content tasks within the web design & development process?The content planning and strategy process can ...

Web Platform Selection: Getting it Right

With such a diverse and prolific range of available platforms, providers, designers and implementers it can often seem overwhelming whether you’re looking to get your first website or even upgrade your existing presence.This article (I hope) will help you organise your requirements, set some evaluation criteria and equip you with the skills to make the best choice in selecting the right website solution for you.Like most things in lif...
Having a website that’s mobile optimised (or a responsive web design) is a necessity in today’s environment. Surprisingly there’s still a horrifying number of websites that fail to meet this mark, especially amongst small and medium sized businesses: 1769135_orig[1]

Mobile Web Statistics: Numbers Don't Lie

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Whether you are building your first website or planning a re-design, there are some key features that you must include. While many of these elements may seem obvious, you might be surprised how often key features are overlooked and not included. On other occasions these important aspects are present, but seem apparently hidden; so for all intents and purposes are still missing!To begin you need to consider why you are building a website in the first place. Then you need to forget about yo...