So far in this 101 series we have asked why do I need a website, and what are the key features of my website? Now we explain why you need website optimisation. No one can deny that today’s internet space is a phenomenal network that provides...
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This article is designed to give some helpful suggestions and highlight some key areas you should consider when managing ecommerce content on your site. In Part 1 we covered writing the content, what to consider and introduced some tools that can help. Part 2 below provides areas...
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Having a website that’s mobile optimised (or a responsive web design) is a necessity in today’s environment. Surprisingly there’s still a horrifying number of websites that fail to meet this mark, especially amongst small and medium sized businesses. Mobile Web Statistics: Numbers Don't Lie 80% of internet...
Read MoreIf the numbers (from Part 1 in the series) aren’t enough to convince you then let’s consider some other reasons supporting the cause for mobile optimisation: 1. Customer expectations Smart devices have changed the way people interact across their lives – in work and socially. With this...
Read MoreSo far in the series we’ve covered some compelling mobile web statistics supporting the need to have a mobile optimised or responsive website, and if that wasn’t enough to get you across the line then it was followed up with the 4 strong reasons of: Customer...
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This is the final post in our series on mobile optimisation and covers what you need to consider during planning a responsive website, along with some design and feature considerations. The key aspect around planning is to understand how your mobile users might differ from your...
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Demystifying Digital Marketing Strategy and Inbound Leads There is little doubt that the most important sources of new sales leads and opportunities for your business, are now digital. More and more businesses are acknowledging the importance of inbound marketing, and many are understanding the power of content...
Read MoreIt is true that most of what we write about and share aims to convince you “why” you should invest in your website and digital marketing strategy. We tell you why your website, needs to be visible to your target audience; why it should be designed...
Read MoreIn Part 1 of “Digital – The Why and How?” we outlined why it is worth your while investing time, expertise and energy into digital marketing strategy. The opportunities and benefits your business can achieve are not only aspirational and exceptional, but can be measured...
Read MoreWith growing amounts of data being stored and collated, sometimes business seems more about numbers and stats than guile and intuition! Well maybe that’s not quite the case and we all know these numbers can be helpful, so with that in mind below is a compilation...
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This is hardly a question I need to answer – let’s face it you’re an internet user and I’m guessing like me you don’t like waiting for a page to load – so that in itself should be enough to convince you. Of course it isn’t...
Read MoreI’m sure you’re reading this because you know web page speed and download times are important to your SEO performance and usability, and want to do something about it. The post “a faster page is better” should have been enough to convince you of that. In...
Read MoreIt may be hard to believe, but some businesses still don’t have a website at all! Some of these businesses I have talked to, simply just have “too much highly profitable work on” and “the last thing they need is more sales enquiry or interest”. Frankly,...
Read MorePage speed is important, no matter how you look at it, Google uses it in its ranking algorithms and user’s expectation, satisfaction and website abandonment rates are all influenced by it. The article “A faster page is Better” shows what these impacts are in quantifiable...
Read MoreWeb Platform Selection: Getting it Right With such a diverse and prolific range of available platforms, providers, designers and implementers it can often seem overwhelming whether you’re looking to get your first website or even upgrade your existing presence. This article (I hope) will help you organise...
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