If you’re like me, then writing relevant, interesting and compelling copy for your ecommerce website isn’t something that comes naturally, it has to be worked at requiring diligence and effort. You may even know the benefits...
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Selling your products and services online is a great way to increase revenue, providing a direct channel to your customers – or potential customers, all at a comparatively low cost. If your already targeting your audience...
Read MoreIn our fast changing digital world we are continually bombarded with exciting new technologies, platforms and opportunities. However sometimes the centre of our attention isn’t new at all. In fact what is required, is that...
Read MoreTo paraphrase Jack Ma, Founder of Alibaba, “if you focus on satisfying your customers, profitability will follow”. The belief that satisfying your customers is achieved by merely providing the products and services they want is no...
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There’s no doubt going live with a new and improved website can be a very exciting time. It likely represents a significant investment in the resources of time, effort and of course cold hard cash. So...
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One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation. This term simply encompasses those factors within a website and its web pages that contribute to its organic...
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One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation or "on page SEO". This term simply encompasses those factors within a website and its web pages that...
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Depending on who you believe, somewhere between 40-50% of businesses in New Zealand still don’t have a website! This despite a recent report by accounting software company MYOB , which tells us more local companies are...
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Whether you are building your first website or planning a re-design, there are some key features that you must include. While many of these elements may seem obvious, you might be surprised how often key...
Read MoreSo far in this 101 series we have asked why do I need a website, and what are the key features of my website? Now we explain why you need website optimisation. No one can deny...
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This article is designed to give some helpful suggestions and highlight some key areas you should consider when managing ecommerce content on your site. In Part 1 we covered writing the content, what to consider and introduced...
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Having a website that’s mobile optimised (or a responsive web design) is a necessity in today’s environment. Surprisingly there’s still a horrifying number of websites that fail to meet this mark, especially amongst small and...
Read MoreIf the numbers (from Part 1 in the series) aren’t enough to convince you then let’s consider some other reasons supporting the cause for mobile optimisation: 1. Customer expectations Smart devices have changed the way people interact...
Read MoreSo far in the series we’ve covered some compelling mobile web statistics supporting the need to have a mobile optimised or responsive website, and if that wasn’t enough to get you across the line then it...
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This is the final post in our series on mobile optimisation and covers what you need to consider during planning a responsive website, along with some design and feature considerations. The key aspect around planning is...
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Demystifying Digital Marketing Strategy and Inbound Leads There is little doubt that the most important sources of new sales leads and opportunities for your business, are now digital. More and more businesses are acknowledging the importance of...
Read MoreIt is true that most of what we write about and share aims to convince you “why” you should invest in your website and digital marketing strategy. We tell you why your website, needs to be...
Read MoreIn Part 1 of “Digital – The Why and How?” we outlined why it is worth your while investing time, expertise and energy into digital marketing strategy. The opportunities and benefits your business can achieve...
Read MoreWith growing amounts of data being stored and collated, sometimes business seems more about numbers and stats than guile and intuition! Well maybe that’s not quite the case and we all know these numbers can be...
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This is hardly a question I need to answer – let’s face it you’re an internet user and I’m guessing like me you don’t like waiting for a page to load – so that in...
Read MoreI’m sure you’re reading this because you know web page speed and download times are important to your SEO performance and usability, and want to do something about it. The post “a faster page is...
Read MoreIt may be hard to believe, but some businesses still don’t have a website at all! Some of these businesses I have talked to, simply just have “too much highly profitable work on” and “the last...
Read MorePage speed is important, no matter how you look at it, Google uses it in its ranking algorithms and user’s expectation, satisfaction and website abandonment rates are all influenced by it. The article “A faster...
Read MoreWeb Platform Selection: Getting it Right With such a diverse and prolific range of available platforms, providers, designers and implementers it can often seem overwhelming whether you’re looking to get your first website or even upgrade...
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You may have read or spotted that Google has removed the paid search results from the right-hand side of the search engine results page (SERP), with ads now only appearing at the top and bottom...
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