As a business owner you will no doubt understand the impact that online reviews can have on the reputation of your business. Whether it's a glowing testimonial or a scathing critique, it’s important to remember that every review good or bad, presents an opportunity to...
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OVERVIEW Google announced earlier this year it will begin its roll out on the next phase of its page experience update, this next phase is focussing on the metrics that matter most to a great user experience, the Core Web Vitals. On June 15th this year...
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New Zealand privacy laws changed on 1 December 2020 with the new Privacy Act 2020. The aim of the Privacy Act is to strengthen data protection by promoting early intervention and risk management by organisations or people that handle personal information. New Zealand’s privacy laws...
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Have Your Likes Disappeared On Instagram? For about a month now, Instagram has been testing hiding public like counts on all photo and video posts in a number of countries, including New Zealand. It all started back in May, where they initially began the testing in...
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If your business was a family, with your POS system and eCommerce platform as the children, would domestic harmony reign, or would it be more like an episode of The Simpsons?...
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You’ve realised that you’re in need of a digital marketing partner, as you don't have a moment to spare and quite frankly, all this digital malarkey is rather daunting. However, with so many new agencies quickly appearing and with options to now source your marketing...
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The fast, smart, hands-free voice search has undeniably been growing rapidly and is predicted to dominate all online searches by 2020. Why does this matter for your business? If you’ve been relying on Organic traffic to guarantee you acquisition and leads, then you’ll most definitely...
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The Question You’re Probably Asking Yourself: Should I manage Google Adwords in-house or hire a PPC specialist? During our time in the digital industry, we’ve seen many Kiwi businesses who have tried to handle their own Google AdWords campaigns without the help of a Search Engine Marketing...
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Formerly known as Product Listing Ads, Google Shopping is a service provided by Google, where it allows customers to search for, view and compare products. Products are displayed when a customer uses Google to search for a product. They can appear in the main search engine...
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We've just checked with the Strategus Department of Statistics™ and we're excited to announce our surprise finding: The Internet is even more popular in 2019 than ever before! Who would have thought it possible, a full seven years after Gangnam Style? In fact, it is so...
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Reviewing Your Site Content for SEO and Usability A common task for search engine optimisation and usability analysis is reviewing a site's content to determine how searchable and usable it is. In order to have great website content, it should be searchable - easily found by...
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5 Signs You Don't Understand Web Analytics As a results-driven digital marketing agency, we know the importance of understanding web analytics and how this can drive your business to succeed online. Often we come across businesses who were sold on the lure of data, yet have...
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How Should Your Business Do Digital Marketing? How your business should do digital marketing depends on a few factors that you should consider before the start. Key considerations include the customer's journey, your goals, your technical capability and of course your budget. More often than not,...
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Using Competitor Analysis for SEO Strategy Whilst it's generally recommended to focus on what you are doing as a business and not what the competition is doing, we feel it's also important to gauge what your competitors are doing to ensure you are not missing any...
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Maximising SEO Opportunity in the Web Design Process Most of the time clients go to a digital marketing agency well after their website has been designed and built - years down the track, in fact, to see what they can do to make it more visible...
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18 years on, and Google AdWords has changed to Google Ads, so what does this mean? As of July 24th, Google AdWords will no longer be Google AdWords, the Google product will move into a new branded platform called Google Ads. This decision was made to...
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So it’s been a few weeks now of everyone discussing GDPR, but people are still confused about what it is and what it means for them? Therefore, we thought we’d write some simple answers, so you can get your head around the GDPR chaos! Firstly, what...
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How Good SEO Makes Your Website Convert Better We all know about SEO and why it’s important to help drive qualified traffic to your website. But how does SEO actually contribute to your website conversions? With changes to how search engines rank websites, SEO and conversion...
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One thing we've heard from many B2B executives is that SEO strategy is far more effective for B2C companies. However, the reality is that the demands of customers have changed, and business buyers now search like consumers. They research before engaging, search reviews and referrals...
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We know it’s nice to have a website, but what added value does having a good website bring to your business? Your website should allow customers to find you easily, attract new sales leads, help increase returning customers, and contribute to the pre-sales process to...
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Increasing the visibility of your ecommerce website in search engines can be an intimidating task, but before losing hope consider these key elements that will help you on the road to ecommerce SEO success. Unique Content Having unique content on any website is vital to SEO success,...
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Whilst it sounds uninspiring, data can provide a huge amount of insight for your digital and content marketing strategies. Data can come from many sources and most is available readily for you to turn into content that effectively targets your ideal audience. USE WHAT YOU’VE GOT If...
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Off-page optimisation or SEO is important to your site’s success in order to establish your brand’s online reputation and increase your visibility in search engines and on other sites. OFF PAGE VS. ON PAGE SEO First we should understand the differences between on page and off page...
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Over the years we’ve seen a lot of websites - many bad, many good, and a few that were truly great. Different websites can be great for different reasons, depending on their particular goals. We’ve broken down the 5 key elements of what we consider...
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With WordPress quickly becoming the world’s most used Content Management System, we’ve seen a huge variety of developments in the way of WordPress plugins that offer unique diversity and flexibility to your website. Whether you’ve got a simple brochure site or a complex WordPress ecommerce...
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A common service we provide for our clients is Keyword Research, where we research various tools to discover what types of key words and phrases people type into Google when searching for your products or services, (if you interested in doing this yourself then read...
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Keyword Research (or Discovery as we like to call it) is a crucial component of any digital marketing strategy. Keyword Research arms you with a set of words, phrases and topics that people use to search for your products or services on the internet. Knowing...
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When your business is running an ecommerce store or even a simple company website, the last thing you need to be dealing with is server management, backing up or updating your website. Not only are these technically difficult, they are time consuming and can be...
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Over the past few years, we’ve seen a huge surge in digital growth coming from mobile usage above anything else. Furthermore, Google has recently announced its move towards “mobile-first indexing”, where it has updated its ranking systems to primarily use the mobile version of...
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In the many years we’ve been in business, our web design and development approach has needed to progressively change to not only keep abreast of new technologies, but to make sure our clients are given the best possible solution out of all the available options. Choosing...
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Search Engine Marketing, or PPC (pay per click) advertising is a highly requested service from our clients, but many don’t know how it actually works or what needs to be set up for a successful campaign. Here’s a simple guide to online advertising with Google...
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Why On Page Optimisation is Important The term “SEO" involves many elements such as speed, on page optimisation, content and off page optimisation, yet SEO is just a cog in the wheel of the complex digital marketing machine. We’re looking at on page optimisation because it’s...
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Social Media Marketing is using Social Media platforms such as Facebook or LinkedIn to promote your business. Some forms of Social Media are paid (such as Facebook Ads), and some are organic, or “naturally grown”. USING SOCIAL MEDIA FOR BUSINESS It’s important to consider if your business...
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Over the past few years, Google has been moving towards an exclusively mobile web, with what some in the industry call "Mobilegeddon". In 2015, Google introduced a mobile-friendly ranking algorithm that helped increase the visibility of mobile-friendly pages in its mobile search results. Responsive web...
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We’re all sold on the lure of data; we set up web analytics tools knowing there’s a treasure trove of useful information, but then can’t decipher what it means or how to use it to improve business. At Strategus, we’ve seen the power of understanding...
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Paid online advertising has the potential to drive highly qualified, targeted traffic to your website in minutes. Compared to SEO which can be a slow process, and with growing competition and more pages on the web, businesses can find it hard to maintain consistent results...
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The Google search engine has become an ubiquitous influence that has changed the way we learn, work, travel, socialise, shop, relax and communicate! In all likelihood it also impacts much of what we think, wear, eat, drink, listen to and say. So it is fair to...
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Planning content for a new website is crucial to ensure your site is authoritative in search engine results, attracts the right kind of people and keeps them engaged onsite. There’s many things to consider here: What can I use from my current website? What pages...
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Over the past few years, Facebook has become such an integral part of our lives that we can't imagine life without it. Approximately 2.8 million Kiwis are active on Facebook, which represents a significant percentage of our population. With such an overwhelming audience size, it's not hard...
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Bidding on Brand Terms - Testing the Claims PPC ads targeting a company’s own brand terms has been around for years, but is it really a wise investment? There’s certainly plenty of articles out there supporting this claim. They present both logical and compelling arguments that include: ...
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The Google Series: Google Origins and Company Background How well your website performs in search engines and particularly Google, will likely determine whether your business is found, how much inbound enquiry you receive and ultimately your sales performance. It doesn’t matter whether your customers are other...
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If you’re like me, then writing relevant, interesting and compelling copy for your ecommerce website isn’t something that comes naturally, it has to be worked at requiring diligence and effort. You may even know the benefits that good content can bring better user engagement, interaction and...
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Selling your products and services online is a great way to increase revenue, providing a direct channel to your customers – or potential customers, all at a comparatively low cost. If your already targeting your audience with ecommerce then here are some tips to help you...
Read MoreIn our fast changing digital world we are continually bombarded with exciting new technologies, platforms and opportunities. However sometimes the centre of our attention isn’t new at all. In fact what is required, is that we simply give greater attention to an existing core aspect...
Read MoreTo paraphrase Jack Ma, Founder of Alibaba, “if you focus on satisfying your customers, profitability will follow”. The belief that satisfying your customers is achieved by merely providing the products and services they want is no longer enough. Your competitors are doing this also. It about...
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There’s no doubt going live with a new and improved website can be a very exciting time. It likely represents a significant investment in the resources of time, effort and of course cold hard cash. So the last thing you want, is to see all that...
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One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation. This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings. While they’re not the only factors affecting your...
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One of the key areas for Search Engine Optimisation (SEO) is referred to as “on page” optimisation or "on page SEO". This term simply encompasses those factors within a website and its web pages that contribute to its organic placement and rankings. While on page are...
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Depending on who you believe, somewhere between 40-50% of businesses in New Zealand still don’t have a website! This despite a recent report by accounting software company MYOB , which tells us more local companies are now online. According to MYOB, half of local Small Medium Enterprises...
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Whether you are building your first website or planning a re-design, there are some key features that you must include. While many of these elements may seem obvious, you might be surprised how often key features are overlooked and not included. On other occasions these...
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